Gary Vaynerchuck

Ryan Serhant:		Welcome back everybody to a brand new episode of Big Money Energy, where we talk to super successful and self-made people to find out exactly how they did it. How they went from nothing to something.
		I’m Ryan Serhant and today I’m joined by the effervescent Gary Vee. You all know who he is, you see him everywhere. He’s been ranting at you for years and years and years and years. He is a media mogul, angel investor, chairman of VaynerX, CEO of VaynerMedia, multi-time bestselling author, and so much more. And we go through a lot. We talk about the importance of letting the people you hired do their jobs. We talk about why your branding will always outpace your sales. And we talk about how to build a business empire using social media because obviously we’ve got to go through that with Gary, that’s what he’s known for, that’s how he built such an amazing, amazing, amazing platform. So let’s get into it. Welcome to another episode.
		Today is a very, very special day because I’m sitting down with one of my favorite people, a huge influence to why I’m even here talking to you right now. A media mogul investor, multi-time New York Times bestselling author, Gary Vaynerchuk. And there really isn’t a whole lot that this guy hasn’t done. He is a leading entrepreneur, he is an angel investor, he’s chairman of VaynerX. He’s CEO of VaynerMedia. There’s probably 15,000 other things that he’s done during quarantine, and probably this morning already. He’s one of the most innovative and influential people in the world. Welcome, Gary Vee. How you doing, man?
Gary Vaynerchuk:		I’m doing extremely well. It’s really good to be here with you, Ryan. And I hope you’re super well and I’m excited to get into it.
Ryan Serhant:		Yeah, man. So, this is your fault, just to let you know. I don’t know if people say that to you all the time. But I remember a couple years ago when we were having breakfast-
Gary Vaynerchuk:		I remember it like yesterday.
Ryan Serhant:		Yeah, at the Mercer Hotel. And you pointed to the cameras and everybody, and you said, “This is what’s going to happen. And it’s going to be everybody,” and now here it is.
Gary Vaynerchuk:		Yeah. You know, I think so many of the nice things you said up front, I have done some things this morning. I had a meeting with my Singapore office this morning and was talking to an employee who’s just joined. And I said, “I have a very, very, very narrow, super skill, surrounded by other skills, competencies, solid.” We all have different ladders on what we’re good at and what we’re bad at, but I do have a great intuition around what people are going to do and where attention is.
		It’s really interesting to talk to you. I actually use the analogy of real estate development a lot in my own head, and sometimes in public, which is I almost trade attention, the way a great real estate developer, real estate agent, trades neighborhoods. I’m able to see something and say, oh, not guessing, not long-term 29 years from now, oh, in the next 36 to 48 months, quote unquote, this neighborhood is about to turn, or this neighborhood is about to develop. And sometimes that neighborhood is podcasting, and sometimes that neighborhood is TikTok, and sometimes that neighborhood is Facebook. And then by the way, the reverse, this is something you know, and probably a lot of people in your audience, but I know your audience is broad like mine, sometimes the neighborhood goes from super hot to not as hot. Facebook 10 years ago was the hottest thing for a 24 year old to be on, and now it is really 60, 70, 80 year old behavior.
Ryan Serhant:		Yeah. Those are the conversations I have every day with developers, trying to predict the future, where do we invest now? And it’s not just our attention, it’s a significant amount of money. So, where do we put our dollars, and where’s the market going to be? And that’s the issue with the real estate market we have right now.
Gary Vaynerchuk:		And by the way, it’s the issue with what I do for a living, the reason so many people struggle with content, building brand, both as a human or as a business, it is money too. Just because you decide that you’re going go all in on TikTok, you have to spend money. Whether it’s ads, whether it’s people producing the content, whether it’s your own time that becomes valuable. I think one of the challenges for individuals like yourself, who are successful at the point of that breakfast at the Mercer Hotel, is that it takes a real commitment, because you are now allocating hours doing this, that used to be analyzing data around a neighborhood, showing something, recruiting someone, building a relationship. I know it, I run a lot of businesses, yet there is times when I’m writing a book, speaking on stage, doing a podcast.
Ryan Serhant:		How do you justify the time between Gary Vaynerchuk the CEO, and Gary Vee the celebrity that everybody knows? How are you even here right now doing this time, if you have all of these people in Singapore, all over the world?
Gary Vaynerchuk:		Easy. Brand always outpaces sales. You know this, you’ve lived it, it’s been the arc of your life. So, I really believe in brand. And I think, I also believe in karma. I like you intuitively from the moment we met, we haven’t had the luxury because we’re both busy, to spend the kind of time that makes me say, “Oh my God, I fully know this person,” but I always have good feelings towards it. I believe in karma doing good things. When you asked me to be on this show, I want to get some people that have never heard of me, or here’s something new for me on this podcast that are in your world. I want to do it for you, because I know a lot of people find wherever I am on the internet, and that’s good for you.
Gary Vaynerchuk:		I’m so fascinated by people’s ability to be so narrow, and just transactional. I have to do this, this makes me money now, this is more valuable than anything else. That’s wild, I actually think it’s the third most valuable to building brand, and to building karma, serendipity, just living life.
Ryan Serhant:		How do you structure your day though? A total logistical question, as we kind of get into this. You have a family, you live in Patton, you run these businesses. How many assistants do you have, who structures your calendar? How do you know, is every day completely different? How do you structure your goals going into the year? Walk me through that process.
Gary Vaynerchuk:		I have two full-time admins just for me. So, Alexandra and Lou are incredible. It’s an always on business, which is tough. They’re young kids. I have the luxury at this point in my career, two of my former assistants and interns went on to be my partners in Empathy Wines. And a couple months ago, we sold that company to Constellation and those guys became millionaires. And my other assistants are in my ecosystem, and doing extremely well. So, being my admin, it’s really hard, I think. Because it’s always on, it’s stress, there’s just a lot going on. However, it’s an incredible springboard to a career. A lot of people internally or externally, are always trying to get that job.
Gary Vaynerchuk:		But even though I know it’s a springboard, I’m still uncomfortably appreciative every time somebody holds that role, because I know that first of all, I’m on, actively on usually for 12, 13, 14 hours in a day. And then the inbox, and things are happening 24 hours a day, London, Singapore, just my life. So, it’s a high intensity job, so I have those two, and they cover my inbox and my calendar, they’re completely in charge of that. When you texted me yesterday, you could have paid me a billion dollars, I wouldn’t have known that we’re doing this today. I only know what I’m doing, the morning I wake up and look at my calendar for the first time. I know when you texted me-
Ryan Serhant:		And you just go, you just start running?
Gary Vaynerchuk:		And I just go. I know that we had the exchange and I said yes, and I couldn’t wait to do it. But whether it was January 7th or February 19th, I would have no clue until the morning. Then I have a chief of staff, Marcus [Krusaztek 00:06:21] who’s been with me for 11 years. He is really far more my right hand within the VaynerX ecosystem.
Gary Vaynerchuk:		I would say Marcus and my two admins are the actual infrastructure, and my calendar is my boss. I say yes and no to things. For example, something I implemented a year ago, which has been game changing is, I’ll have an hour meeting with Marcus, my chief of staff, and my two admins today. And we will look at every single meeting next week, and we will do things like at the time, because what we used to rely on is my decision. But the problem is sometimes something that I said, “Hey, let’s do this for 30,” now needs 15, now doesn’t need to happen at all.
Ryan Serhant:		So, how do you then deal with… Because you’re the guy, the company is your name. You’re the guy, people know you, and you spend so much time focused on brand. How do you deal with founder dependency? I know you have great people around you, and you promote from within, but how does Gary multiply?
Gary Vaynerchuk:		Extremities on both sides. Let me explain. If you were to private investigate my organization, everybody listening would be on the ground, how stunned they would be on how much I don’t give a shit about, and I’m completely uninvolved in.
Ryan Serhant:		So, you give freedom. You give freedom to the people you hire, right?
Gary Vaynerchuk:		Again, at a level that would surprise… I mean it. I spend very little time with my CFO. There’s things that I just delegate, trust, show me that you’re not the guy or girl, and then I’ll make a decision on training you up or firing you. That’s my responsibility. It’s the extreme lack of micromanagement on one side, on the 85%. And then the 15%, I’m very involved in molding and touching. Whether that’s winning new business, whether that’s innovating new products and services, whether that’s global expansion, whether that’s strategic M and A. I don’t play in the middle, which I think a lot of founders do. They’re in things they don’t need to be in, out of insecurity or ego.
Ryan Serhant:		You focus on building.
Gary Vaynerchuk:		I focus uncomfortably on growth. Now, I had a moment that I called counting the bananas on March 20th, which is, oh shit, here’s COVID. Oh shit, I just got four emails from our humongous clients saying, “Yeah, we’re not going to pay you as fast anymore. We’re not a very big company compared to Chase or Budweiser, so we have no leverage.” I have overheads, oh my God, is this stimulus thing going to play out the way I think? Which is people, less revenue and way more revenue are going to get checks, and we’re not? Sure enough, that’s what happened. We didn’t get a penny.
Gary Vaynerchuk:		And so, I’m like, I’ve got to navigate this, which makes me go into complete defense mode. So, literally for two weeks, literally I knew how much we were spending snacks in the LA office. Whereas two weeks earlier, I couldn’t tell you what we were spending on our leases, let alone the snacks. So, I’m very good at a couple of things. One, never putting myself in a massive vulnerability where I’ll go out of business. So in the macro, I still have an incredible sense of what the reality of the businesses are. B, when I have to switch and adjust to new information, I’m not ideological and say, “Well, you guys and girls take care of this, you’re in the details of defense,” I go directly into hands dirty, because I’m an operator by nature. And so, that’s how I kind of think about the world.
Ryan Serhant:		So interesting talking to you now, even compared to the last couple years. I feel like when I first met you, you know everything, now you know even more. And I think you-
Gary Vaynerchuk:		You know, our gray hairs.
Ryan Serhant:		I went gray way earlier than you did, man.
Gary Vaynerchuk:		Yeah, but you have a very handsome face, so you’ve been able to pull it off for a long time. Doesn’t it blow you away, Ryan? If anybody’s listening, and I know there’s a lot of winning operators, and winning comes in all different scales, I’m just going to pose this question. I know a lot of people while they’re running, while they’re driving, while they’re walking their dog, listening to this, it is just amazing when you’re a winning player, how much better you are 20 years later, 15 years later, 10 years later. I was a whiz kid, I took my dad’s liquor store business from a three to a $60 million business in my early 20s. That’s just the facts.
Gary Vaynerchuk:		So, I knew I had that in me, because I’d been doing the business stuff since I was six, and at 14 to 18 I really figured it out with sports cards. And I knew I had it in me, yet, I came into that business with Kobe Bryant-like bravado, and pulled it off. Yet, I cannot believe how the 45 year old me would run circles around that 25 year old, circles, and that’s called experience. And so to your point, you’re right.
Ryan Serhant:		So much of your life is also very, very public. What’s something that people do not know about you?
Gary Vaynerchuk:		Anything, in my personal life.
Ryan Serhant:		Why have you made that decision?
Gary Vaynerchuk:		I’d be lying if I said there was some big decision, it’s just, you know what I actually think the answer is? Actually, I’ll give you the answer. I was born in the Soviet Union, and I was raised in a household that overly valued personal privacy. My parents grew up in a society where people ratted on each other, and people went to jail. I wish Americans really knew what communism and socialism really was. There is such a naivete, especially in the current political climate. Paying higher taxes, and having universal healthcare or university, is not what my parents lived in. You’re talking about, it’s really ironic that we went here. I don’t talk about this a lot. I literally posted one minute before we went here on my Instagram, I’m going to show you, and I literally, literally, have never done this. Never have done this.
Gary Vaynerchuk:		Posted a picture of both my grandfathers, and my great-grandfather. I never met my dad’s dad, he died when my dad was 15. As you can see by this picture, I did meet my mom’s dad, but I was two, and I don’t remember him. And I did know my great grandfather who came to America with us, immigrated in his 70s. I recall him a little bit, but he also died when I was five. But both of my grandfathers spent time in jail, including my mom’s dad spending 10 or 12 years, Ryan, for doing entrepreneurial stuff on the side, which oh, by the way, every human in Russia did, because that’s what happens in communism. Speak to anybody in Venezuela, Cuba, or Russia that lived in it, I think that’s one factor. I also think I’m good at predicting, and I think that people have come to learn that when you exploit your children, or tell everybody everything about your business, it might be fun for a couple of likes on Instagram at the time, but it comes with enormous amounts of baggage and stresses. And so, I think that’s-
Ryan Serhant:		It’s a struggle we have, my family as well. People know us because of a reality television show that focuses more on our personal life, than it does on our actual work. But we made a decision a while ago, that due to business, I sell a significant amount of real estate because of what people know about my family, because they know me.
Gary Vaynerchuk:		For you, and everyone has their own situations, you felt like the trade could work itself out, and that’s amazing. And by the way, for everybody listening, who’s posting pictures of their babies or doing the social media version of a reality show that you live through, because a lot of people are as you know, it’s okay to do it when it works for you, and it’s okay to change your mind.
Gary Vaynerchuk:		I’ll tell you another thing, and we touched on it, I do not think because of the Gary Vee persona, and most of the content is podcast, speeches, which is a different version of me than the operator, I don’t think people really understand me as a businessman. For example, in 15 months I created a nine figure exit for a direct to consumer wine brand. Some solid amount of my audience knows, almost nobody outside of my audience knows. I co-founded, co-created, funded, something called Resy, the most successful restaurant app that has come out since OpenTable, we exited that in a full cash deal, hefty nine figures, to American Express. Not on my resume when the Gary Vee name gets brought up.
Gary Vaynerchuk:		So, I think my persona and personality, probably similar to the way you feel as a quote unquote, reality star, who’s actually a real professional, I think a thing that most people don’t know is VaynerX, my holding company, if I ever sell it, is going to be a billion dollar exit, on a bad day. I don’t think people have calibrated my business success and acumen. I don’t like talking about being smart or being good at business. I like talking about, hey, do you see this opportunity, and do you understand why you’re not taking it? It’s usually tied into insecurity or internal things.
Gary Vaynerchuk:		So A, focus on that. And B, once you focus on that, you have to make content on these things. You just articulated that awareness, to you, has led to success. Currently it’s professional success, as you evolve, and this is my intuition about you, it may be around the social issues you care about, the non-profits you want to support, the disease that take someone that you love, to cure it, political aspirations, who the heck… You’re a young man, for me, that’s what I want everybody to understand. You don’t need Bravo’s co-sign. There’s something called TikTok, YouTube, Facebook, Spotify, in perpetuity. It’s called the internet, it will play out this way. Take advantage of it, because you can then get happier.
Ryan Serhant:		Walk me through Empathy Wines quickly. The idea, the building, what it became.
Gary Vaynerchuk:		It’s a great question. It’s my life’s work. I learned about wine when I was 14, I would sit behind the register of Shoppers Discount Liquors in Springfield, Millburn, New Jersey. And I would read the Wine Spectator and Robert Parker for two, three, four hours. I would read the Wine Spectator in high school. So in a lot of ways, it’s my life’s work, in a lot of ways, it took 21 months to create a nine figure exit. But let me break it down for you. My life’s work, I learned, I built a huge business. I really know wine, like uncomfortably well. I also am a very good dude in business, which gave me the leverage, when I decided to start my own brand, to go to farmers and get unconscious deals on the grapes, because of all the beautiful things I did for them over the last 25 years. Which allowed me to do what I wanted, which was to create the best $20 wine in the world.
Ryan Serhant:		So, that was the business plan, to create the best $20 wine in the world?
Gary Vaynerchuk:		That’s right. Direct to consumer. No shelves, no restaurants, not even my dad’s store, which-
Ryan Serhant:		So, as people order you ship?
Gary Vaynerchuk:		Correct, subscription based. We will create a rose, a white, a red, and you will get it when it comes out, so you don’t have to think. Because 90% of people actually don’t want to think about what wine to buy. Then there’s another part of the story. My partners in that business, Nate Scherotter and Jon Troutman. John Troutman met me at the Boston Wine Expo the first year Wine Library TV exploded in 2007. And I went up to Boston, and I had a table where every table at this expo was people serving their wines, and I had a table with four laptops on it. And I was handing out DVDs of my nine best episodes that I put on YouTube.
		And John Troutman was a fan of the show, because his dad owned a restaurant, he wanted to learn about wine. And he helped me hand out DVDs, he then became an intern for a wine social network that I bought, that we failed at, and then became an employee of VaynerMedia in its earliest days. Then I got him a job at a wine distributor that I was friends with, he worked there for a year. He decided to come back to VaynerMedia, and ended up being at the end of his VaynerMedia time in my Chief of Staff, before I had a Chief of Staff, I had a four person team trying to do what I told you earlier, called the office of the CEO. It was inefficient, I realized that. And so John and Nate, Nate was another kid at Arizona State who wanted to learn about wine, found me on YouTube. All these young kids met me in 2006, seven on YouTube, because nobody was doing it.
Gary Vaynerchuk:		Sent an email, got an internship at Wine Library. I interacted with him twice during his whole internship. I just started VaynerMedia with my brother, he was interning for Wine Library, I was only there once a week because the transformation was happening. He said, “Can I spend some time with you?” I said yes. I decided to take the 15 person VaynerMedia company to Vermont, for like a family kind of offsite. We competed the whole weekend, because that’s all I love. We played volleyball, I liked the way that Nate played volleyball competitively, and offered him a job based on how he played volleyball. He became my admin, my second ever admin. He crushed at it. He then became AJs right-hand… He then became an office of CEO. I had this idea that I was ready to do a direct to consumer wine brand, that I could do it, that I could do the $20 thing, that VaynerMedia was getting big enough that I could take some talent from that.
		And I knew that I had John and Nate, I made them my partners. They ran the business along with me. And so, from the moment I thought about it to the day we sold to Constellation, was less than two years. But really if you listen carefully, it was 12 years on two men, it was my whole life, it was all the learnings I picked up on advertising on social media, direct to consumer, Shopify understanding. So, that’s how I think it works, Ryan. I swear to God, I think everything I’ve accomplished, and I mean this with all my soul, everything that I’ve accomplished professionally, up to this second of doing this podcast, will almost be forgotten and dwarfed by what I do between 50 and 65. I really believe that.
Ryan Serhant:		Sure. What was the work for those 21 months? You had your whole life about wine, you knew it, you knew the guys with the grapes, it’s direct to consumer, so you’re not bottling, is it building the subscription base?
Gary Vaynerchuk:		Yes, but that was easy because I can do that every day. I believe that tomorrow, I can start a subscription base for most products, of at least 10,000 people, on the back of just telling my community I’m doing it.
Ryan Serhant:		What was the cost, because I don’t know, for Empathy?
Gary Vaynerchuk:		They were paying $240, three times a year for a $20 bottle of wine, times 12 for a case. And so, you were paying 720 a year for the subscription, and you would get the white, the red, the rose. The biggest parts of that business were building the tech stack, the Shopify, the email infrastructure.
Ryan Serhant:		Did you do that with people in house at Vayner, or did do you hire outside?
Gary Vaynerchuk:		Everything was internal. This is the whole punchline of everything I’m up to, having the capabilities to do this for blueberries, and for scarfs, and for hats. And picking the right talent internally to jump on this side, that wouldn’t hurt VaynerMedia, because that’s also the mothership, to do the creative and the media spend, to acquire customers that have never heard of Gary Vee and just want a $20 wine. The biggest part, I think actually in my opinion, was finding the incredible people at Crush Pad, who were the infrastructure making the wine, making that deal, and actually tasting a stunning amount of red and white grapes, to make those three wines, and really feel like I could nail America’s palette. So, that was the actual work.
Ryan Serhant:		So, what did Constellation buy? They bought the subscription base?
Gary Vaynerchuk:		You know what they bought? They bought recurring revenue, they bought me, and what they really bought is a ecosystem, that now they can instill into all their incredible brands, like Robert Mondavi, The Prisoner, this one. When you sell wine direct to consumer, you make a dollar on the dollar, when you sell it the normal way, that almost every single person buys wine, which is usually at a restaurant or a retailer, the winery sells it to a distributor for 50 cents on the dollar. Those are very big economics.
Ryan Serhant:		Yeah. What do you think about the fact that I left the real estate brokerage I was at for 12 years, selling plenty of real estate, all overhead covered by everybody else, it was great, top of the game, top selling team across the country three years in a row, blew it all up and started my own real estate company in the middle of a pandemic, and announced it in September?
Gary Vaynerchuk:		To be very frank, when I hear you articulate that, again, the only thing that went through my mind was practicality. You had gotten to a place because of the leverage you’ve created for yourself, through decisions and work that you made for yourself, that you have been now on the other side of the equation where the trade of that infrastructure, overhead, the brand, was no longer as remarkable in return to what you were getting. And so, instead of garnering resentment against that institution and infrastructure, and yourself for not having the balls to do it, you decided to do the smart emotional thing and do it for yourself. Because even if you fucking fail, thank God at 81, you won’t have the resentment or the regret of not jumping, when it was black and white obvious that you should jump.
Ryan Serhant:		There’s a thing, I don’t know where it is because we came into this office not too long ago, I have like a little plaque here. It’s one of my favorite quotes. It’s, “I’d rather regret the things I did, than the things I never tried.” It’s the whole reason I went to New York City to try to be an actor and gave myself two years, because if I don’t do this I will regret it for the rest of my life.
Gary Vaynerchuk:		I think this subject that we’re touching on right now needs a lot more attention. I think people would live their lives differently if they actually understood that there is an enormous amount of underlining depression and sadness in what I would call the 65 to 95 year old set, around regret.
Ryan Serhant:		I remember distinctly, I was on the West Side Highway. The Hudson River Park had a new piece of grass, and that’s where I was with 15 unpaid actors doing the worst performance ever of Romeo and Juliet. And I remember standing next to the guy that was playing Father Capulet, who was I think 74. And he was so excited, he was talking about how this was going to be his big break, he was inviting all these people. And in my head, I was like, man, we just almost got hit by a dump truck. We’re on the side of the highway. I appreciate it, I appreciate the chutzpah and I appreciate all that but I need to start making moves because I do not want to be you when I’m 75.
		Unless, what you were doing on the side of the West Side Highway, playing Father Capulet to people walking their dogs who don’t care, makes you absolutely happy. Happiness has to come first, no matter what we do in business and what we do in life. And for me, I just knew that being that old on the side of the West Side Highway, wasn’t going to make me happy, so I had to do something else, you know?
Gary Vaynerchuk:		The end.
Ryan Serhant:		What’s the money mean to then, from the exit? And the money you’ve made for investments, and the money that you have into Vayner? You’re talking about a significant amount of dollars. I think you live below your means, clearly. What does money mean to you? What’s the power?
Gary Vaynerchuk:		Choice. I think that people who make $80,000 a year, or who make 80 million a year, have the same opportunity to have choice. It completely is predicated on living within the structure, to your point. I am fascinated by the ability to be able to save money, to give you incredible choice. Because it’s about saving money, right? It’s like, hey, I can do something new for four years and if it doesn’t work, I can still pay my rent, my mortgage, feed my kids, my car bill, it’s about saving money. And I think that that has gone completely away, which is why people don’t have choice. I’m sure you know this, Ryan, you see this all the time because you sell high net worth homes, and you see people who actually can’t do an all cash deal. And you’re like, how is that possible? Look at who this person is, or what it seems they have done. It’s because they have made a decision.
		By the way, I don’t demonize this. If you want to fly private, and have a yacht and all this, mazel tov, live your life. But for me, what money means is not that, though I’m not scared to do it occasionally for special things. It’s around choice. And that’s all it means to me, the ability that if tomorrow I want to meditate for 18 months and then come out of it and become a politician, a teacher, a Buddha, or triple down on being a capitalist entrepreneur, all of it is in choice because of what I’ve been able to create. And I don’t think that’s a millionaire’s gift, I really do believe because I know these people, because I spend time with these people, because a lot of them are my friends I grew up with, and or people who have been affected by my conversation around saving money. I believe almost everybody has a salary, and then lives above it with credit cards and credit. I think if people learned at 63,000 a year, 190, 420, to live below it and bank savings, that they’d be shocked how that makes them feel.
Ryan Serhant:		I have two more questions for you and then I’m going to let you go and run all your companies. When I told you that I was doing this podcast and it was called Big Money Energy, what did that mean to you?
Gary Vaynerchuk:		The first take I had is, it’s a flashy headline that I hope that people come on it, and break down the non-obvious. I believe that almost everything I do is the non-obvious to the big money energy thing, which allows me probably at the end of the day, to be way up there in big money energy. And so, my take was, this is going to have that kind of positioning. And then if Ryan does a good job, and obviously he’s asking me to be on it, so he’s giving me indicators that he’s going to, if he can juxtaposition that title with thoughtful conversation of how you actually get there, in the way that almost everybody doesn’t understand. Everybody’s complete misunderstanding around flash, and keeping up with the Joneses, and perception is reality. I think if you can round that out with thoughtfulness, I think it could be really cool.
Ryan Serhant:		I appreciate that. Last question, when are we going to go find a house?
Gary Vaynerchuk:		Listen, I’m pretty pumped. I’m a Manhattan boy. I know what’s going on-
Ryan Serhant:		The market is ripe for you. I remember we were at the Knicks game, right? And you asked, “How’s the market, is it tough?” I’m like, “Yeah, there’s blood everywhere.” And you’re like, “Sit down.” I’d be like, “I want to talk about the blood.”
Gary Vaynerchuk:		That was before all this. Yeah, I love that you’re ending with this because it’s what I love about you. You are in pocket with me, brother. I am watching, there is real collateral damage between COVID and the political climate around taxes, that I think Manhattan residential real estate… And then you also know, I’m a simple boy. I’m about supply and demand. Not only are there a lot of people thinking about taxes or have learned that they can live a different life outside of the island, there’s also that’s in juxtaposition to the fact that on the super high end the amount of inventory that was being created for the five to seven years prior, has me awfully excited about getting serious about this conversation.
		But honestly, I’ll give you a preview, everybody. I want you to hear this. I will be calling Ryan, for sure, the second I have a better understanding of timing of like… For example, I think this whole year, COVID-wise, is still a much bigger wash than most people think.
Ryan Serhant:		Yep, I agree.
Gary Vaynerchuk:		And so, I think I just want to figure that part out. Plus the recruitment that might… Have you seen what’s going on with the Miami mayor, and his thoughtfulness about recruiting tech companies? Ryan, I’m stunned how many of my business contemporaries are moving from California to Texas.
Ryan Serhant:		Yeah. We’ve done, the business that we’re doing now between Texas and Florida back and forth. And the communities that we’re building there with agents and salespeople, it’s crazy. And we’re doing a lot of these deals completely virtually, and these are big money deals. These are $20 to 40 million dollar deals over the phone.
Gary Vaynerchuk:		I believe that comes at the detriment of Manhattan in the short term, and that excites me, because I love this. I need the action. I’m more than happy to give up 50% of my money to sit in the city that has this center… You know, Miami is cute and all but let there be no confusion. This is fucking the epicenter of the fucking universe.
Ryan Serhant:		You’re the man, I want to end on that line. Thank you so much for being here, thanks for being on the podcast. I’ll talk to you soon.
Gary Vaynerchuk:		Thanks, Ryan.
Ryan Serhant:		See you, man.
		If you’re ready to take action today, based on Gary Vee’s entire blueprint for how he got to where he is, go to bigmoneyenergy.com/podcast to download an action plan that I put together for you, as well as the show notes. That’s bigmoneyenergy.com/podcast. Find more podcasts like Big Money Energy on the iHeartRadio app or wherever you get your podcasts.
		Big Money Energy is hosted by me, Ryan Serhant. It’s produced by Mike Coscarelli and Joe Laresca, and executive produced by Cristina Everett.

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